I had not spent more than 4 waking hours in a row with Mindy in weeks. For the last few days, she was visiting family for a baby shower for our upcoming nephew. Having not seen her in a while, I wanted to do a little something special for her to welcome her home and let her know I missed her. I figured a quick trip to the grocery store for a card and treats might be fun. Like Kroger, I had no idea what was in store for me.
I hadn't made brownies in a while. Mindy and I usually buy the Ghiradelli mix from Costco and it lasts us for a few months. But we were out and I needed something simple. So I went to the "cake mix" aisle to look at what brownies I could find. I was so confused. These were the options I found:
Dark Chocolate
Double Chocolate
Mint Chocolate
Chocolate Supreme
Chocolate Extreme
Original Supreme
Chocolate Fudge
Fudge
Chewy Fudge
Ultimate Fudge
Chocolate Chunk
Triple Chunk
Low-Fat
Sugar Free
Turtle
Caramel Turtle
Walnut
Rasberry
Funfetti
Seriously? Like, seriously?!?!?! Aren't brownies just sugar, chocolate and flour or something? Add an egg and they taste pretty much the same. Tell me this. How many people could really tell the difference between Turtle and Caramel Turtle? How many people can tell the difference between Original Surpreme and Chocoloate Surpreme? Put a blindfold on me, stick a brownie in my mouth, and I could tell you if it had nuts or not, but that's about it.
But then they have me wondering... "Maybe the Chocolate Extreme is worth the extra $0.50 more than the Chocolate Surpreme." "Is the dark chocolate healthier than the milk chocolate?" But it didn't stop there. "What happened to double chunk? I only see chocolate chunk and triple chunk. I think chocolate chunk is boring but triple chunk is too much." "Funfetti looks good, but Extreme may top fun."
I know it's about marketing and making your produce seem special. But like Dash from The Incredibles says - "When everyone's special - nobody is."
In the end, I went home with Hershey's Chocolate Chunk....and added Peanut Butter.